In this episode of Media Unfiltered, Justin Lebbon and Ian Whittaker unpack the shifting deal landscape in global media, from the evolving Netflix–Warner–Paramount dynamics to the conspicuous silence around Sky–ITV. They dig into what Q4 results really reveal about the agency business, examine why music continues to outperform in a digital-first world, and debate what diversification actually means for broadcasters navigating structural change.
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