Broadcast Strategy, Paramount/WBD deal explained and the Cost-Cutting Trap

This week’s Media Unfiltered episode covers industry reaction to our conversation with BARB CEO Justin Sampson and what broadcasters are privately saying about the future of measurement. We then unpack the latest media dealmaking, including ITV and Sky, while Ian breaks down the financial mechanics behind Paramount’s acquisition of Warner Bros. Discovery and what it signals about the strategic battle shaping global media. We also discuss why broadcasters constantly talking about cost-cutting sends the wrong signal to markets, the implications of the All3Media/Banijay merger, and the BBC’s acknowledgement that public service broadcasters struggle to make money working with social platforms.

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